Sans Normal Wulaz 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, rustic, handmade, casual, warm, add warmth, humanize type, vintage print, casual display, soft, rounded, irregular, textured, informal.
A rounded, low-contrast roman with softly tapered terminals and subtly uneven contours that give the outlines a hand-cut, lightly distressed feel. Curves are generous and open, with circular bowls and mild modulation in stroke edges rather than true calligraphic contrast. The lowercase is compact and readable with single-storey forms (notably a and g), short ascenders/descenders, and a generally sturdy rhythm. Capitals are broad and simple, with a slightly carved look at joins and ends that creates a tactile, print-like texture in text.
Well-suited to brand marks, packaging, and promotional graphics that benefit from an artisanal or approachable voice. It also works for headlines and pull quotes where the textured edges can add character, and for editorial accents when paired with a cleaner companion for longer reading.
The overall tone is approachable and human, combining a familiar bookish silhouette with a casual, handmade finish. Its slight roughness reads as organic and friendly rather than noisy, lending a relaxed, craft-forward personality.
The design appears intended to deliver a familiar, readable structure while adding warmth through subtly irregular outlines and softened terminals, evoking letterpress or hand-rendered signage without sacrificing clarity.
In continuous text the irregular edge texture becomes part of the color, producing a gently mottled line that suits display sizes and short passages best. Numerals are straightforward and consistent with the rounded, softened terminal treatment seen throughout the alphabet.