Sans Contrasted Askem 1 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, fashion, refined, modern, airy, editorial impact, luxury tone, condensed emphasis, modern refinement, elegant, tall, spiky, crisp, delicate.
This typeface features tall, condensed proportions with pronounced thick–thin modulation that gives strokes a sharp, sculpted look. Terminals are clean and largely unembellished, with pointed joins and a generally crisp, linear construction. Counters are relatively open for the width, and the rhythm is vertical and even, producing a composed, column-like texture in text. Numerals echo the same narrow stance, with a slender 1 and curving figures that retain the high-contrast character.
It performs best in display settings such as headlines, deck type, magazine layouts, and brand marks where its contrast and narrow stance can create a strong vertical presence. It can also work for short editorial subheads and pull quotes when given adequate size and spacing to preserve its fine strokes.
The overall tone is poised and contemporary, leaning toward an editorial sophistication rather than utilitarian neutrality. Its delicate hairlines and stark contrast create a polished, fashion-forward voice that feels premium and carefully styled.
The design appears aimed at delivering a sleek, condensed voice with a strong emphasis on contrast-driven elegance and modern editorial impact. Its restrained detailing and tall proportions suggest an intention to look refined and contemporary while remaining clear and structured.
In longer passages, the combination of narrow set and thin connecting strokes creates bright vertical striping, especially around stems and diagonals, which makes the design feel precise and intentionally dramatic. The sharpness of joins and the tight silhouettes contribute to a slightly tense, high-end aesthetic best showcased at comfortable sizes.