Sans Normal Osmih 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Conqueror Sans' by Letterhead Studio-YG, 'Tenorite' by Microsoft Corporation, 'Core Sans NR' by S-Core, 'Morph' by TipoType, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, friendliness, brand voice, approachability, display clarity, rounded, soft corners, compact counters, bouncy baseline, heavy terminals.
A heavy, rounded sans with broad proportions and soft, slightly tapered terminals. Curves are generously inflated and counters are relatively tight, creating a dense, punchy texture. Stroke endings often feel subtly wedge-like rather than perfectly blunt, and the overall drawing has a gently irregular, hand-shaped rhythm that keeps the forms from feeling purely geometric. Uppercase letters sit solid and blocky, while the lowercase maintains clear, simple structures with prominent dots and sturdy stems, producing a consistent, highly legible silhouette at display sizes.
Best suited for short-to-medium display copy where high impact and personality are desired, such as headlines, posters, brand wordmarks, packaging, and wayfinding/signage. It can work for brief blurbs and callouts, but the dense interior spaces suggest giving it comfortable sizes and spacing in longer passages.
The tone is bold and cheerful, with a warm, approachable presence that reads as casual and energetic rather than formal. Its soft rounding and chunky mass give it a friendly, slightly retro flavor—good for messaging that wants to feel upbeat and confident.
The design appears intended to deliver a bold, friendly sans voice with rounded geometry and a touch of quirky shaping for memorability. It prioritizes strong silhouettes and warmth, aiming for modern display versatility with a playful, accessible character.
In text, the weight and compact counters create strong word shapes and high impact, especially in headlines. The slightly quirky terminal shaping and lively curves add character without becoming decorative, making it feel branded and distinctive while staying straightforward.