Sans Contrasted Kido 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: display, headlines, posters, branding, logotypes, modernist, art-deco, graphic, quirky, futuristic, distinctive display, retro futurism, brand voice, constructed geometry, graphic impact, stencil-like, monoline accents, notched, tapered joins, geometric.
A geometric sans with pronounced contrast between bold primary strokes and hairline connectors, creating a semi-stencil, cut-and-bridged look throughout. Counters are largely circular and open, with frequent horizontal “slices” across bowls (notably in O/o, e, 8, 9) and occasional detached or lightly connected elements. Proportions lean wide and display-oriented, with simple, constructed shapes, crisp terminals, and a mix of solid blocks and thin verticals that produces a variable visual rhythm across the alphabet and numerals.
Best suited to display sizes where its sliced counters and hairline bridges remain clear—headlines, posters, editorial openers, brand marks, packaging titles, and event graphics. It can work for short UI labels or signage when set large with generous spacing, but its internal cut lines and contrast make it less ideal for dense body text.
The overall tone is sleek and engineered, with a retro-futurist, Art Deco–adjacent personality. Its high-contrast cutouts and hairline bridges add a playful, graphic tension that feels both sophisticated and slightly eccentric, lending a distinctive voice to short statements.
The design appears intended to merge a clean geometric sans foundation with a distinctive cutout/bridged construction, producing a memorable silhouette without relying on ornament. It prioritizes graphic impact and a stylized rhythm, aiming for strong recognition in branding and headline settings.
Diagonal letters show sharp, tapered joins and occasional thin linking strokes (as in K, R, and X), while round forms dominate the texture and keep the design cohesive. The numeral set mirrors the alphabet’s sliced-bowl motif, which reads as intentional branding detail but can become visually busy when repeated.