Sans Normal Asnus 13 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Helixa' by Designova, 'Madani' and 'Madani Arabic' by NamelaType, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: ui design, brand systems, signage, editorial, presentations, modern, clean, neutral, friendly, technical, versatility, clarity, modernization, approachability, system neutrality, rounded, geometric, open apertures, high legibility, minimal.
A clean sans with broadly geometric construction and softened, rounded curves. Strokes are even and consistent, with smooth joins and a restrained, contemporary rhythm. Uppercase forms are straightforward and well-proportioned, while lowercase letters use simple, open shapes; counters in letters like a, e, and g read clearly, and the overall spacing feels balanced for text. Numerals are similarly geometric and clear, with uncomplicated forms and steady alignment across the set.
This font suits user interfaces, product UI copy, and dashboards where clarity and consistency matter. It also works well for brand systems, wayfinding and signage, and general editorial or presentation settings where a contemporary sans is needed without drawing attention to itself.
The tone is neutral and modern, with a gentle friendliness coming from the rounded curves and uncluttered detailing. It feels functional and dependable rather than expressive, giving it a calm, contemporary voice suitable for everyday interface and brand communication.
The design appears intended to provide a versatile, no-nonsense sans that stays legible across sizes while keeping a contemporary, rounded geometric feel. Its restrained detailing suggests a focus on broad usability—supporting both short display lines and continuous reading with an even texture.
Distinctive touches include a single-storey a and g, a compact, clean t, and a simple, readable e with an open eye. The Q uses a subtle, minimal tail treatment, and the overall character set maintains a consistent geometric logic that keeps paragraphs looking even and composed.