Sans Normal Asgem 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui, product, editorial, signage, branding, modern, neutral, approachable, clean, functional, legibility, clarity, versatility, neutrality, utility, crisp, rounded, geometric, even color.
A rounded sans with consistent stroke weight and smooth, circular counters that create an even typographic color. Proportions lean slightly geometric with open apertures and uncluttered joins, producing a crisp silhouette at text sizes. Terminals are clean and uncomplicated, and the shapes maintain a steady rhythm across uppercase, lowercase, and numerals, with rounded forms (like O, C, e) anchoring the visual identity.
Well suited to UI and product interfaces, dashboards, labels, and general editorial or marketing text where steady readability is needed. It can also serve effectively for branding systems that want a modern, minimal typographic voice without strong stylistic bias, and for signage or instructional materials that benefit from clear letterforms.
This font conveys a clean, contemporary, and pragmatic tone. Its straightforward shapes and even color feel neutral and dependable rather than expressive or decorative, making it read as modern and workmanlike. The overall impression is friendly-but-businesslike, with soft curves keeping it approachable.
The design appears intended as a general-purpose sans optimized for clarity and consistency in everyday typography. Its restrained detailing and stable proportions suggest it’s meant to disappear into the content while maintaining a polished, contemporary feel.
The numerals are simple and highly readable, and the overall set keeps generous internal space in rounded letters, helping prevent dark spots in running text. Uppercase forms feel sturdy and compact, while lowercase maintains a smooth, continuous rhythm in paragraph settings.