Sans Normal Efmep 13 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, posters, captions, clean, modern, friendly, casual, airy, emphasis, readability, modernity, approachability, simplicity, monolinear, rounded, open apertures, humanist, slanted.
A slanted, monolinear sans with rounded constructions and gently tapered terminals. Curves are smooth and largely circular/elliptical, with open bowls and generous counters that keep the texture light and breathable. Stroke endings tend to be softly sheared rather than abruptly cut, and the overall rhythm is even, with straightforward geometry balanced by subtle humanist touches in letters like a, e, and g. Numerals follow the same simple, rounded logic with consistent stroke behavior and clear silhouettes.
Works well for UI and product text where a softer, more personable italic is desired, and for branding or marketing materials that need a clean modern voice. It can also serve effectively in short to medium-length reading settings such as captions, pull quotes, and editorial subheads where the slant adds emphasis without heavy contrast.
The font reads as approachable and contemporary, with a relaxed italic flow that feels informal without becoming playful or decorative. Its clean shapes and open counters give it a calm, friendly tone suited to everyday communication and modern interfaces.
The design appears intended to provide a simple, modern italic sans that stays readable and versatile while adding a gentle sense of motion. Rounded forms and open apertures suggest an emphasis on clarity and friendliness rather than strict technical neutrality.
The italic slant is consistent across capitals, lowercase, and figures, producing a cohesive forward motion in text. Round letters (o, c, e) stay notably open and smooth, while diagonals (v, w, x, y) keep a crisp, uncluttered profile that supports legibility at moderate sizes.