Sans Normal Arluk 12 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, ui, signage, clean, modern, friendly, calm, functional, clarity, approachability, modernity, simplicity, versatility, rounded, open apertures, soft terminals, geometric, even rhythm.
This sans serif shows a broad, airy footprint with rounded, geometric construction and smooth curves. Strokes remain even and consistent, with soft, clean terminals and gently corrected circular forms that read as balanced rather than rigid. Counters are generous and apertures stay open, helping letters maintain clarity at display sizes while keeping a light, unobtrusive texture. The lowercase follows a simple, contemporary model with single-storey forms and a straightforward, unembellished skeleton.
It suits headlines, posters, and brand wordmarks that benefit from a spacious, contemporary look. The open forms and steady rhythm also make it a strong candidate for UI labels, navigation, and signage where quick recognition is important at larger sizes.
The overall tone is modern and approachable, prioritizing clarity and ease over attitude. Its wide spacing and rounded geometry give it a calm, friendly voice that feels contemporary and neutral rather than formal or technical.
The design intent appears focused on a clear, contemporary sans with rounded geometry and an inviting tone. It aims to deliver a spacious, modern voice that stays legible and visually consistent across letters and numerals without decorative distractions.
Round letters (like O and C) appear carefully smoothed with subtle optical adjustment, and the overall rhythm is steady with minimal stroke modulation. Numerals follow the same clean geometry and feel well-matched to the alphabet for interface or titling contexts.