Sans Superellipse Horew 8 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Futo Sans' by HB Font, 'Byker' by The Northern Block, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, sporty, industrial, punchy, modern, confident, impact, modern utility, geometric voice, signage strength, rounded corners, squarish bowls, blocky, compact apertures, large counters.
A heavy, geometric sans with rounded-rectangle (superelliptic) construction and broadly squared curves. Strokes are consistently thick with minimal modulation, and terminals tend to be flat with softened corners. Curved letters like C, O, Q, and S read as squarish bowls with generous internal counters, while joints and diagonals (K, V, W, X) are crisp and sturdy. Lowercase forms are compact and robust, with single-storey a and g and a strong, vertical rhythm that keeps word shapes dense and emphatic.
Best suited to high-impact display settings such as headlines, posters, product packaging, and bold brand marks where dense texture and rounded-rect geometry help create a strong silhouette. It can also work for short UI labels or badges where clarity and presence matter more than long-form readability.
The overall tone is forceful and contemporary, projecting a utilitarian, athletic confidence. Rounded corners soften the mass slightly, balancing toughness with an approachable, modern feel.
The visual choices suggest an intention to deliver maximum impact through compact, superelliptic letterforms: a sturdy, modern sans that feels engineered for attention-grabbing titles and bold identity work.
The design favors closed shapes and restrained apertures, which increases color and impact in headlines. Numerals are similarly solid and geometric, matching the squarish roundness of the letters for a consistent, signage-like texture.