Sans Normal Ehdev 10 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, headlines, posters, ui labels, modern, airy, refined, calm, minimalism, modernization, elegance, clarity, monolinear, geometric, open counters, wide tracking, crisp terminals.
A slender, slanted sans with monolinear strokes and a clean, geometric construction. Curves are smooth and near-circular (notably in C, G, O, and Q), while straight strokes stay crisp with gently rounded joins. The design favors open apertures and generous internal space, giving letters a light, breathable texture; the lowercase shows simple, single-storey forms and a compact, unobtrusive dot on i and j. Numerals follow the same spare, streamlined logic with clear, uncomplicated silhouettes.
Well-suited to editorial headlines, pull quotes, and brand systems that want a light, modern voice. It can work effectively for posters and short display lines where the open shapes and consistent slant stay legible, and it also fits minimalist UI labels or navigational text when used at comfortable sizes and with adequate contrast.
The overall tone is contemporary and understated, projecting clarity and restraint rather than exuberance. Its gentle slant and fine line weight add a sense of motion and sophistication, lending a polished editorial feel without becoming decorative.
The design appears intended to deliver a minimalist italic voice for modern communication, balancing geometric roundness with crisp linear structure. It aims for a refined, contemporary texture that feels light on the page while remaining clean and readable.
Spacing appears even and intentionally loose, contributing to a quiet rhythm at text sizes. The slant is consistent across capitals, lowercase, and figures, and the forms maintain a cohesive geometric logic between rounds and straights.