Sans Normal Lirat 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Camphor' by Monotype, 'Ghost' by Sharp Type, 'NuOrder' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, friendly, impact, momentum, attention, clarity, bold branding, rounded, oblique, compact, blocky, sturdy.
A heavy, oblique sans with broad, rounded construction and tight internal counters. Strokes are consistently thick with minimal modulation, and terminals are clean and blunt, producing a compact, high-impact silhouette. Curves are smooth and elliptical (notably in C, O, S, and 0), while joins and diagonals (A, K, V, W, X) are simplified and sturdy for bold clarity. Numerals share the same solid, rounded geometry, with large forms and small apertures that keep the texture dense.
This font is best used for headlines, short slogans, posters, and bold brand marks where a condensed, energetic texture is an advantage. It also fits sports and active-lifestyle graphics, retail signage, and packaging where a strong oblique sans can provide motion and urgency without becoming angular or aggressive.
The overall tone is energetic and assertive, with an athletic, forward-leaning motion from the slant. Its chunky rounded forms add approachability, while the weight and compactness communicate strength and immediacy—well suited to attention-grabbing statements.
The design appears intended to deliver maximum impact in a compact footprint, combining a strong bold presence with rounded forms and a forward slant for momentum. It prioritizes immediate recognition and a cohesive, modern display voice over delicate detail.
Because the counters are relatively tight at this weight, spacing and leading will strongly affect readability in longer passages. The design reads best when given a bit of breathing room, where the rounded shapes and slanted rhythm can stay distinct.