Sans Other Hila 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FX Gerundal' by Differentialtype and 'Galantic' by RantauType (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, gaming, sporty, aggressive, industrial, retro, impact, speed, toughness, branding, angular, faceted, chiseled, compressed, slanted.
A heavy, forward-slanted sans with sharply faceted contours and consistent chamfered corners. Strokes are broad and low-contrast, with many joins resolved into angled cuts that create a carved, geometric feel. Counters tend toward polygonal shapes, and several letters show intentional internal cuts or notches that add rhythm and break up large black areas. Terminals are mostly blunt and angled, producing a compact, muscular texture across words and tight, assertive spacing behavior in display sizes.
Best suited to display applications where impact is the priority: sports identities, event posters, energetic headlines, and bold logo wordmarks. It can also work well for gaming or action-themed packaging and merchandise, especially when set large with room for its angular details to read clearly.
The overall tone is forceful and kinetic, with a speed-and-impact attitude reminiscent of athletic branding and action-oriented graphics. Its angular cuts and dense color read as tough and mechanical, giving it an industrial, high-energy presence that feels more about punch than refinement.
The design appears intended to deliver maximum visual force with a sense of motion, using chiseled geometry and strategic cut-ins to keep very heavy letterforms from becoming static. The consistent faceting and slanted stance suggest a purposeful, brand-forward display style aimed at dynamic, high-intensity communication.
The glyph set shows a strong preference for straight segments and clipped curves, giving round letters like O/Q and numerals an octagonal, engineered silhouette. The italic slant is pronounced enough to suggest motion, while the repeated diagonal motifs and occasional inline-like breaks help maintain legibility in bold, blocky forms.