Sans Normal Pemey 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Kabel' by Linotype, 'Gilroy' by Radomir Tinkov, 'Almarose' by S&C Type, 'Core Sans C' by S-Core, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, casual, retro, attention, approachability, display clarity, bold personality, rounded, chunky, soft, compact, high impact.
A heavy, rounded sans with compact proportions and broadly even stroke weight. Curves are generous and slightly squared off at key joins, producing a sturdy, chunky silhouette rather than a geometric-perfect one. Terminals are blunt and softly rounded, counters are relatively tight, and the overall texture is dense and dark at text sizes. Uppercase forms read stable and blocky, while the lowercase keeps simple, single-storey shapes where expected, reinforcing an approachable, informal rhythm.
This font works best in headlines, posters, packaging, and branding where you want maximum impact with a friendly voice. It also suits signage and social graphics, especially when set with generous line spacing to keep the dense shapes from feeling crowded.
The letterforms feel warm and upbeat, with a bold, slightly bouncy tone that leans toward friendly display typography. Its chunky weight and softened geometry give it a playful confidence that suits lighthearted messaging and attention-grabbing headlines.
The design appears intended to deliver a bold, approachable display voice—prioritizing immediate legibility and a soft, rounded personality while maintaining a solid, compact footprint for impactful layouts.
The numerals are wide and emphatic, matching the font’s compact, high-ink presence, and the punctuation in the sample text holds up clearly at large sizes. Spacing appears tuned for display use, with tight counters and strong massing that favors short phrases over long reading passages.