Script Pugip 2 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: logos, packaging, posters, social media, headlines, playful, handmade, friendly, lively, retro, hand-lettered feel, brand warmth, display impact, casual emphasis, brushy, rounded, bouncy, expressive, monoline-ish.
A compact, brush-pen script with thick, rounded strokes and a subtly textured, hand-drawn edge. Letterforms lean mostly upright with narrow proportions and a lively baseline bounce, mixing smooth curves with occasional tapered terminals. The capitals are taller and more gestural, while the lowercase keeps tight counters and short extenders, creating a dense, energetic rhythm. Spacing feels naturally irregular in a controlled way, emphasizing a handcrafted flow rather than rigid uniformity.
Well-suited to branding moments that want a human touch—logos, product packaging, café or boutique signage, and promotional headlines. It also works effectively for social posts, invitations, and short phrases where its bold brush character can carry the design without needing long-form readability.
The overall tone is upbeat and personable, with a casual confidence that reads as handmade and approachable. Its bouncy rhythm and rounded brush strokes suggest a cheerful, craft-forward aesthetic—more fun and conversational than formal or corporate.
Designed to deliver an expressive, brush-script look that feels hand-lettered and energetic, prioritizing personality and impact. The narrow, upright forms and punchy stroke presence point to use in attention-grabbing display settings with a friendly, informal voice.
In running text, the weight and tight proportions create strong word shapes and visual punch, especially at display sizes. Some joins and interior counters can close up when set small, so it benefits from generous size or a touch of tracking for clarity.