Sans Normal Dimom 17 is a very light, normal width, low contrast, upright, normal x-height font visually similar to 'BR Omny' and 'BR Shape' by Brink (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, wayfinding, captions, clean, modern, minimal, friendly, neutral, legibility, neutrality, modernity, simplicity, versatility, monoline, rounded, geometric, open apertures, airy.
A monoline sans with smooth, geometric construction and generously rounded curves. Strokes remain even across straight and curved segments, with crisp terminals and an overall light, open texture. Counters are spacious and circular in letters like O and C, while joins in forms such as M, N, and W are sharp but controlled, creating a tidy rhythm. Lowercase forms are straightforward and highly legible, with simple single-storey shapes and clear differentiation between similar characters.
Well-suited to UI copy, product labeling, and contemporary branding where a light, clean sans is needed. It also performs well for short-to-medium editorial text, captions, and signage applications that benefit from open counters and a restrained, modern texture.
The tone is calm and contemporary, prioritizing clarity over personality. Its rounded geometry and light touch feel approachable and unobtrusive, giving text a clean, understated voice suited to modern interfaces and brand systems.
Likely designed to provide a versatile, modern sans that stays neutral in tone while remaining friendly through rounded geometry. The emphasis appears to be on legibility, consistency, and a clean typographic color across mixed-case text and numerals.
The design leans on circular bowls and smooth arcs, producing consistent color across lines of text. Numerals follow the same restrained geometry, with rounded shapes and minimal detailing for a cohesive alphanumeric set.