Serif Other Widi 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mack' by Blaze Type, 'EquipCondensed' by Hoftype, 'TheSans' by LucasFonts, and 'Cinio' and 'Cinio Text' by TeGeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, signage, sturdy, retro, authoritative, collegiate, poster-like, impact, display clarity, vintage flavor, distinctive voice, bracketed, rounded, chunky, ink-trap-like, high-impact.
This typeface presents heavy, compact letterforms with broad strokes and small, tightly integrated counters. Serifs are clearly present and generally bracketed, blending into the stems with soft, rounded joins rather than sharp hairlines. Many glyphs show subtle notches and scooped interiors at joins and terminals (especially in letters like a, c, e, s, and t), lending an ink-trap-like, carved quality that keeps dark areas from clogging. Uppercase proportions are robust and blocky with a firm baseline, while lowercase forms stay dense and substantial, producing a uniform, emphatic texture in text.
Best suited to large sizes where its sculpted details and sturdy serifs can be appreciated—headlines, posters, branding marks, packaging fronts, and bold editorial openers. It can work for short bursts of text, but its dense counters and dark color favor display settings over extended reading.
The overall tone is bold and assertive, with a vintage, print-forward feel. Its sculpted notches and rounded bracketing evoke traditional display typography—confident, slightly quirky, and built for impact rather than delicacy.
The design appears intended to deliver maximum visual weight with a traditional serif foundation, adding distinctive scoops and notched shaping to improve clarity in heavy strokes and to create a recognizable, decorative voice. It balances classic, bracketed-serifs structure with a playful, cut-in detailing that reads strongly in advertising and poster contexts.
Figures are similarly weighty and simplified, with strong silhouettes and limited internal white space; the 8 and 9 read particularly solid and poster-ready. Across the set, the rhythm is driven by large black shapes and short interior apertures, which creates a dark, cohesive color in lines of text.