Sans Normal Ekgam 7 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: fashion, editorial, magazines, headlines, branding, elegant, airy, refined, fashion-forward, luxury tone, display focus, modern elegance, editorial voice, calligraphic, delicate, crisp, slender, graceful.
A delicate italic with pronounced thick–thin modulation and long, smooth curves. Strokes taper to fine hairlines, giving counters and joins a crisp, high-definition feel. The design leans on oval and circular construction with a consistent rightward slant, and uses restrained, sharpened terminals rather than heavy finishing. Uppercase forms are tall and open, while lowercase shows fluid entry/exit strokes and occasional soft hooks and swashes that add motion without becoming ornate. Numerals follow the same thin, high-contrast logic, with notably light horizontals and elegant curves.
Best suited to display and short-form settings such as magazine headlines, fashion and beauty branding, lookbooks, invitations, and upscale packaging. It can work for larger text blocks in spacious layouts where the thin strokes have room to breathe, especially in print or high-resolution digital contexts.
The overall tone is sophisticated and airy, evoking luxury packaging, fashion typography, and polished editorial layouts. Its lightness and contrast feel poised and upscale, with a gentle calligraphic energy that reads as modern refinement rather than historical revival.
The design appears intended to deliver a contemporary, luxurious italic voice—combining minimalist construction with calligraphic contrast to produce an elegant, high-end texture for branding and editorial typography.
The rhythm is lively due to the strong diagonal stress and tapered terminals, which create sparkling texture in text. At smaller sizes the finest hairlines may visually soften, while at display sizes the contrast and curvature become a defining feature.