Sans Normal Utraj 15 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, lively, approachable, modern, approachability, readability, contemporary tone, informal voice, humanist, rounded, soft, open, playful.
A slanted sans with softly rounded stroke endings and gently modulated curves that keep the texture even and readable. Forms are open and generous, with a notably tall x-height and compact ascenders/descenders that support dense setting. Letter construction leans humanist: bowls are slightly oval, joins are smooth, and strokes taper subtly at terminals for a drawn, less-mechanical feel. Capitals are simple and clean, while lowercase shows more character in letters like a, g, and e; figures are straightforward and align comfortably with the overall rhythm.
Works well for user interfaces, product copy, and editorial layouts where a warm, contemporary voice is desired without sacrificing clarity. The tall x-height and open apertures support smaller sizes, while the lively slant and rounded forms add personality for headlines, packaging, and brand systems.
The overall tone is friendly and informal, with an energetic forward lean that feels conversational rather than corporate. The rounded details soften the voice, giving it a welcoming, contemporary personality suited to upbeat messaging.
Designed to provide a clean sans foundation with a more human, personable cadence, combining straightforward structures with softened terminals and a consistent forward motion for contemporary, friendly communication.
The spacing and proportions create an airy, open rhythm in text, and the slant is consistent across both cases and numerals. Curves are prioritized over sharp corners, which helps maintain a smooth texture in longer passages.