Slab Square Numi 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Glypha' by Linotype, 'Mundo Serif' and 'Polyphonic' by Monotype, 'Engel New' by The Northern Block, and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, sturdy, industrial, collegiate, confident, retro, impact, durability, heritage, visibility, branding, bracketless, blocky, high-impact, compact counters, crisp serifs.
A heavy slab-serif with broad proportions and compact interior spaces, built from strong verticals and sturdy, square-ended serifs. The stroke structure reads largely monolinear with modest contrast, keeping forms dense and punchy at display sizes. Terminals and joins are crisp and mostly unbracketed, producing a blunt, engineered feel; curves are generous but tightly fit, so bowls and counters stay small relative to the overall weight. Uppercase letters sit with an assertive stance and flat horizontals, while the lowercase maintains clear, straightforward shapes without calligraphic modulation.
Best suited to headlines and short-form display typography where mass and presence are desirable, such as posters, signage, and bold packaging labels. It also fits sports or collegiate-style branding and merchandise applications that benefit from a sturdy, traditional slab-serif voice. For longer reading, it will perform more comfortably with generous size and spacing due to its dense letterforms.
The overall tone is bold and no-nonsense, leaning toward classic poster and workwear aesthetics. It feels dependable and traditional, with a hint of collegiate and Western-flavored sign lettering due to the emphatic slabs and broad silhouettes. The weight and compact counters give it a forceful, authoritative voice rather than a delicate or refined one.
The design appears intended to deliver maximum impact through wide, heavyweight forms and blunt slab serifs, prioritizing solidity and visibility. Its consistent, squared-off detailing suggests an emphasis on durable, reproducible shapes for display settings and branding contexts where authority and reliability are key.
The numerals follow the same blocky, heavy rhythm as the letters, keeping a consistent texture across mixed text. In paragraphs the dense color and tight counters make it most convincing at larger sizes, where the slab details and strong shapes read cleanly and purposefully.