Sans Normal Anluv 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Mazzard Soft' by Pepper Type, 'Mundial' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, editorial, wayfinding, corporate, clean, modern, neutral, friendly, technical, versatility, clarity, neutral tone, system design, modern utility, geometric, rounded, crisp, even, straightforward.
A clean sans with geometric construction and smooth, circular curves. Strokes are even and consistent, with open counters and clear apertures that keep letterforms legible at text sizes. Uppercase shapes feel disciplined and proportional, while lowercase forms are simple and sturdy with rounded joins and a compact, efficient rhythm. Numerals are clear and contemporary, matching the letterforms with similar bowl geometry and consistent stroke behavior.
This font suits interfaces, product typography, and brand systems that need a clear, modern sans for headings and body text. It also works well for informational print and signage where consistent rhythm and open counters help maintain clarity at a range of sizes.
The overall tone is modern and matter-of-fact, with a friendly softness coming from the rounded curves and open counters. It feels pragmatic and contemporary rather than expressive, making it easy to pair with many visual styles. The result reads as trustworthy and “designed to stay out of the way,” with enough warmth to avoid feeling sterile.
The design intention appears to be a versatile, contemporary sans built on geometric fundamentals, prioritizing clarity, consistency, and broad usability. Its restrained details and even texture suggest it was drawn to perform reliably across headings and continuous text without calling attention to itself.
Curves are drawn with a smooth, near-circular logic, and terminals are clean without decorative finishing. Spacing appears balanced and even in the sample text, supporting steady reading flow in longer lines.