Sans Normal Ugmih 15 is a regular weight, normal width, high contrast, italic, normal x-height font visually similar to 'Imperial' and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, book design, magazines, headlines, invitations, elegant, classic, refined, literary, elegance, editorial tone, classical feel, text flow, refinement, calligraphic, bracketed, transitional, crisp, airy.
This font is a high-contrast italic with a crisp, calligraphic rhythm and pronounced thick–thin modulation. Forms are slightly condensed and forward-leaning, with tapered terminals and smooth, continuous curves that keep counters open and legible. The uppercase shows classical proportions with gently flared strokes and a distinctive italic energy, while the lowercase has a compact, editorial texture with clear entry/exit strokes and consistent slant. Numerals follow the same contrast and curvature, with elegant shaping and strong baseline presence.
It suits editorial settings such as magazine features, book typography, pull quotes, and cultured branding where an elegant italic voice is needed. It can work well for titles, subtitles, and short-to-medium passages that benefit from a refined, classical tone, as well as formal stationery and invitations.
The overall tone feels polished and literary, evoking traditional book typography and upscale editorial design. Its sharp contrast and flowing italic movement suggest sophistication and formality, while the open shapes keep it approachable for longer reading passages.
The design appears intended to deliver a classic, high-contrast italic voice with a smooth, readable flow and a distinctly editorial presence. It prioritizes elegance and rhythm, aiming for a sophisticated texture in running text while remaining striking in headlines.
The italic construction is evident across both cases, creating a cohesive, continuous flow in text. Stroke contrast is strong but controlled, and the spacing in the sample text reads even, producing a refined, slightly luxurious texture at display and subhead sizes.