Serif Flared Pemu 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, titles, playful, retro, whimsical, bold, storybook, display impact, distinctiveness, thematic mood, headline clarity, flared terminals, soft corners, bulbous, compact counters, blackletter-tinged.
A heavy, display-oriented serif with pronounced flared stroke endings that create pointed, wedge-like terminals. The letterforms are broadly proportioned with substantial weight and compact internal counters, producing a dense, punchy texture. Curves are round and slightly bulbous, while joins and terminals often pinch into sharp tips, giving the silhouette a sculpted, cut-from-solid look. Spacing appears fairly tight in text, and the overall rhythm alternates between blocky verticals and lively, angled flare details.
Best suited to short, high-impact settings such as headlines, posters, title cards, and brand marks where the flared terminals can be appreciated. It can also work for packaging or signage that wants a bold, characterful voice, but is less appropriate for long-form reading at small sizes due to its dense color and compact counters.
The tone is exuberant and slightly mischievous, blending retro poster energy with a hint of medieval or fantasy flavor. Its dramatic flares and chunky shapes read as theatrical and attention-seeking rather than neutral, evoking signage, storybook titles, and playful branding.
The design appears intended to deliver a distinctive display serif that feels sculptural and decorative, using flared endings and pinched details to create a memorable, themed personality. It prioritizes impact and character over text neutrality, aiming for a vintage-meets-fantasy headline presence.
The forms rely on strong silhouette effects: many letters show inward notches and pointed projections at stroke ends, which increases visual sparkle at larger sizes. In paragraphs, the heavy weight and small counters can darken quickly, so it benefits from generous size and breathing room.