Serif Normal Ullod 3 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, magazine, headlines, luxury branding, invitations, elegant, refined, fashion, classic, luxury tone, display elegance, editorial clarity, premium branding, hairline, didone-like, crisp, delicate, formal.
A delicate, high-contrast serif with extremely thin hairlines and sharply defined thick strokes. Serifs are fine and clean, tending toward pointed, wedge-like terminals that keep the overall texture crisp rather than soft. Curves are smooth and controlled with narrow joins, and vertical stress is pronounced across rounded forms. Proportions feel balanced with a moderate x-height, generous counters, and a measured rhythm that stays even in text while remaining distinctly display-leaning.
Best suited to fashion and lifestyle editorials, magazine headlines, and refined branding where high contrast and delicacy are an advantage. It also fits premium packaging, invitations, and pull quotes, especially when paired with ample whitespace and quality reproduction. For long text, it will perform most comfortably in larger sizes where the hairlines remain clear.
The font projects a poised, luxurious tone associated with premium editorial design. Its precision and restraint read as formal and cultured, with a fashion-forward gloss that feels modern-classic rather than ornate. The airy hairlines add sophistication and a sense of exclusivity.
The design appears intended to deliver a contemporary, high-fashion serif voice with classic roots—prioritizing sharp contrast, graceful curves, and a sleek page color. It aims to communicate refinement and prestige through minimal, carefully controlled detailing rather than heavy ornament.
In the samples, round letters and numerals show clean ovals and fine internal spaces, while diagonals and joins stay sharp, reinforcing a polished, high-end finish. The overall color on the page is light and open, which enhances elegance but can make it sensitive to small sizes or low-contrast printing.