Sans Normal Akgiv 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geometos Soft' by Graphite, 'Postmark Display' by Milan Pleva, and 'Grava' by Positype (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, posters, friendly, modern, clean, approachable, playful, clarity, modernity, approachability, versatility, brand voice, geometric, rounded, soft terminals, compact, high legibility.
A geometric sans with sturdy, even strokes and generously rounded curves. Bowls and counters are largely circular, giving letters like O, C, G, and e a smooth, consistent geometry, while diagonals (A, V, W, X, Y) stay crisp and stable. Terminals are mostly straight-cut with subtly softened edges, and the overall spacing and proportions create a compact, well-knit texture in text. Numerals are simple and open, matching the same rounded construction and steady rhythm as the letters.
Well-suited for interface copy, product branding, and editorial headlines where a clean, friendly voice is needed. Its compact rhythm and clear shapes also make it a solid choice for packaging, signage, and posters that benefit from strong presence and quick readability.
The tone is contemporary and approachable, with a friendly, slightly playful softness that comes from its round forms and calm, even color on the page. It feels practical and modern rather than technical or formal, making it easygoing without looking casual or handwritten.
Likely designed to provide a modern geometric sans that balances strong impact with a welcoming tone. The consistent rounded construction and restrained detailing suggest an emphasis on clarity, versatility, and a contemporary visual identity.
The design maintains a consistent geometric logic across uppercase and lowercase, producing a uniform, confident presence in headlines while remaining readable in paragraph settings. Round letters dominate the texture, and the straightforward detailing keeps the overall impression uncluttered.