Sans Normal Imlah 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Deep Fried' by Fatchair (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, friendly, bubbly, retro, casual, approachability, impact, fun, informality, branding, rounded, soft, chunky, slanted, bouncy.
A heavy, rounded sans with a consistent rightward slant and soft, blunted terminals. Strokes are thick and even, with generous curves and compact counters that stay open enough for display use. The letterforms lean toward wide, inflated shapes and a lively baseline rhythm, with simplified construction and minimal sharp joins. Numerals share the same chunky, rounded build and slightly irregular, hand-drawn energy while remaining visually cohesive.
Best suited for headlines, logos, and short promotional copy where a bold, friendly presence is needed. It works well on packaging, signage, social graphics, and playful branding, especially at medium to large sizes where the rounded forms and slanted rhythm can breathe.
The overall tone is upbeat and approachable, with a cartoon-like warmth that reads as fun rather than formal. Its slanted, cushiony shapes suggest motion and friendliness, giving text a casual, youthful voice with a light retro-pop feel.
The font appears designed to deliver an energetic, approachable display voice using thick, rounded forms and an inherent forward slant. Its simplified geometry and bouncy spacing prioritize personality and impact over neutral text setting.
The design favors large, smooth silhouettes over fine detail, producing strong color and high impact in short lines. The italic slant is integral to the shapes rather than an oblique transform, and the rounded corners help maintain a soft texture even at bold sizes.