Sans Normal Ugmim 7 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, posters, covers, contemporary, elegant, dynamic, clean, emphasis, refinement, modernity, display clarity, rhythmic texture, slanted, crisp, airy, calligraphic, sharp.
A high-contrast italic with a clean, sans-like construction and no visible serifs. Strokes show pronounced thick–thin modulation with tapered terminals, producing a crisp, inked look rather than a monoline feel. The slant is steady and moderately steep, with rounded bowls (O, C, G) and open apertures that keep counters clear at display sizes. Uppercase proportions are tall and streamlined; lowercase forms are compact with smooth joins, a single-storey “a,” and a descender on “g” that reads as a simple looped form. Numerals follow the same italic rhythm, with curved shapes (2, 3, 8, 9) showing strong contrast and clean endings.
Best suited to headlines and short-to-medium text where an italic voice is desired—magazine spreads, cultural posters, fashion or lifestyle branding, and cover titling. It can also work for pull quotes and emphasis within layouts where a high-contrast, slanted style is meant to stand out.
The overall tone is polished and editorial, combining modern simplicity with a hint of calligraphic motion from the contrast and slanted axis. It feels energetic and refined rather than playful, giving text a purposeful, forward-leaning cadence.
Likely designed to offer a contemporary italic with strong contrast and clean geometry, providing a distinctive emphasis style that remains readable while projecting sophistication and motion.
Spacing appears open enough to prevent the strong contrast from clogging, while the italic angle adds a pronounced sense of speed and emphasis. The sharpness of terminals and the consistent stress across rounded letters contribute to a cohesive, confident texture in longer lines.