Sans Normal Kedis 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Muller' by Fontfabric, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Tablet Gothic' by TypeTogether (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, sporty, dynamic, confident, modern, energetic, impact, motion, display, branding, emphasis, oblique, geometric, rounded, compact, punchy.
A heavy oblique sans with compact proportions and rounded, geometric construction. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut, giving a crisp, engineered look. Curves (C, O, S) are smooth and broadly elliptical, while diagonals (A, K, N, V, W, Y) are strong and decisive, reinforcing a forward-leaning rhythm. Counters are moderately open for the weight, and the overall spacing reads tight-to-normal, producing dense, high-impact word shapes in text.
Best suited to large sizes where its dense strokes and oblique momentum can deliver impact—such as sports identities, promotional headlines, posters, and bold packaging. It can also work for short UI labels or wayfinding where emphasis and quick recognition are more important than extended reading comfort.
The overall tone is assertive and kinetic, with a forward motion typical of athletic and action-oriented typography. Its weight and slant convey urgency and confidence, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to provide a fast, modern, high-impact voice: a streamlined oblique sans that reads as powerful and contemporary, optimized for display use and attention-grabbing messaging.
Uppercase forms feel especially blocky and compact, while lowercase maintains clear silhouettes with simple, utilitarian shapes. Numerals follow the same sturdy, rounded logic, matching the font’s headline-first personality.