Serif Normal Momiv 5 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Carat', 'Carrara Fina', 'Civita', 'Contane', 'Contane Text', and 'Empira' by Hoftype and 'ITC New Veljovic' by ITC (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, authoritative, formal, classic, classic readability, editorial impact, formal tone, print tradition, bracketed, sculpted, crisp, high-waisted.
A high-contrast serif with pronounced thick–thin modulation and sharply tapered, bracketed serifs. The letterforms feel compact and sculpted, with crisp terminals, strong vertical stress, and relatively narrow apertures that create a dense typographic color. Uppercase proportions are robust and slightly condensed in feel, while the lowercase shows sturdy stems, a two-storey “g,” and ball-like details on forms such as “j,” contributing to a traditional text-face rhythm. Numerals are similarly high-contrast with clear serifed structure and ample weight in the main strokes.
Best suited to editorial headlines, magazine typography, and book or report titling where a classic, high-contrast serif voice is desired. It can also work for branding and packaging that aims for a refined, traditional impression, particularly when set with comfortable tracking and generous leading.
The overall tone is traditional and editorial, projecting seriousness and authority. Its sharp contrast and formal detailing evoke print conventions—bookish, institutional, and headline-ready—while maintaining a composed, professional demeanor.
The design appears intended to deliver a conventional, print-rooted serif look with heightened contrast and strong presence—balancing classic proportions with a punchy, display-capable weight for impactful typography.
In the sample text, the strong contrast and tight interior spaces emphasize dark massing and crisp word shapes, especially at larger sizes. The ampersand is conventional and sturdy, and punctuation appears bold enough to hold its presence alongside the heavy vertical strokes.