Sans Normal Asmef 1 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, headlines, signage, packaging, clean, modern, friendly, neutral, modern utility, geometric clarity, approachable tone, rounded, geometric, open counters, low contrast, crisp terminals.
A clean, rounded sans with a largely geometric skeleton and low contrast strokes. Curves are smooth and near-circular in letters like C, O, and G, while straight stems stay even and crisp, creating a steady rhythm. Terminals are mostly straight-cut, and the joins are simple, giving the design a clear, contemporary texture. The lowercase shows compact proportions with modest ascenders and descenders and a single-storey a, reinforcing an uncluttered, approachable look.
It works well for interface labels, product branding, and short-to-medium headlines where a clean geometric voice is desired. The even stroke and open shapes also suit signage and packaging applications that need clarity at a range of sizes.
The overall tone is contemporary and straightforward, with a soft geometric friendliness rather than sharp technical severity. It reads as calm and neutral, suited to clear messaging without drawing attention to stylistic quirks.
The design appears intended to provide a modern, broadly usable sans with rounded geometry and restrained detail, balancing friendliness with clarity for contemporary visual systems.
Round letters maintain consistent curvature and spacing, and the numerals follow the same smooth, geometric logic for a cohesive text-and-UI feel. The ampersand appears simplified and modern, matching the font’s minimal, rounded construction.