Sans Normal Egmej 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, brand systems, packaging, signage, clean, lively, modern, friendly, informal, readable italic, friendly neutrality, contemporary utility, everyday text, oblique, monolinear, open apertures, humanist, airy.
A slanted, monolinear design with smooth, rounded construction and gently tapered joins that keep the strokes looking crisp without strong contrast. Uppercase forms are straightforward and open, with soft curves and slightly condensed-looking proportions in some letters, while the lowercase leans more humanist with single-storey shapes and generous counters. Terminals are clean and largely unadorned, giving the face an uncluttered texture and an even rhythm in text. Figures follow the same oblique, rounded logic and sit comfortably alongside the letters.
Well-suited to interfaces, product copy, and general-purpose text where a gentle italic voice is desired without becoming decorative. It can also work for branding and packaging that needs a clean, friendly tone, and for short signage or wayfinding where the slant adds motion and emphasis.
The overall tone is modern and approachable, with an energetic forward lean that feels conversational rather than formal. Its simplicity reads as practical and contemporary, while the humanist details add warmth and a slightly casual character.
The font appears designed as a versatile italic with a neutral backbone and humanist shaping, aiming for clear texture in paragraphs while staying personable. Its rounded geometry and restrained detailing suggest an intention to be broadly usable across digital and print contexts while offering an energetic, contemporary feel.
In the sample text, the spacing and open counters help maintain clarity at reading sizes, and the consistent slant keeps lines cohesive. The design avoids sharp angularity, favoring rounded transitions that produce a smooth typographic color.