Sans Normal Abloy 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa (names referenced only for comparison).
Keywords: ui text, branding, headlines, infographics, presentations, modern, clean, efficient, technical, neutral, clarity, modernity, speed, utility, legibility, slanted, monolinear, open apertures, rounded terminals, humanist.
This typeface is a slanted sans with a monolinear feel and smooth, rounded curves. Letterforms are built from clear geometric shapes but keep a slightly humanist rhythm through open apertures and gently modulated curves. Strokes terminate cleanly with mostly rounded or softly cut ends, and the overall spacing reads even and tidy. Capitals are straightforward and compact, while lowercase forms stay simple and open, supporting clear word shapes in continuous text.
It works well for interface copy, dashboards, and product surfaces where a clean slanted sans can add emphasis without becoming decorative. The crisp, even texture also suits concise headlines, captions, charts, and presentation typography where fast scanning is important. In branding, it can support a contemporary, streamlined voice for tech, services, or modern retail.
The overall tone is modern and neutral, with a brisk, forward-leaning energy from the slant. It feels practical and contemporary rather than expressive or decorative, suggesting clarity and speed. The rounded geometry keeps it approachable while still reading as efficient and technical.
The design intention appears to be a clear, contemporary oblique sans that reads smoothly at text sizes while offering a subtle sense of motion. Its geometry and low-contrast construction aim for consistency and legibility, with rounded forms to keep the overall impression friendly and accessible.
Numerals match the same smooth, rounded construction and maintain consistent color with the letters. The italics are more of an oblique slant than a calligraphic italic, prioritizing uniformity and straightforward texture. Curved letters like C, G, O, and S appear especially circular, reinforcing the geometric foundation.