Sans Normal Amluv 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Kanakira' by Jetsmax Studio and 'Logirent' by Letterhend (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, neutral, friendly, straightforward, clarity, impact, versatility, modernity, clean, sturdy, geometric, rounded, high legibility.
A sturdy sans with generous proportions and smooth, rounded curves paired with flat, decisively cut terminals. Strokes are uniform and solid, with open apertures and clear interior counters that keep forms readable at size. The geometry leans toward circles and simple arcs in letters like O, C, and G, while diagonals and joins are clean and uncluttered, producing an even, steady rhythm across lines of text. Numerals are similarly robust and uncomplicated, matching the overall utilitarian consistency.
This font is well suited to headlines, brand marks, and promotional typography where strong presence and clarity are needed. It also works effectively for signage and packaging, and for short-to-medium text passages in UI or editorial contexts where a clean, stable sans is preferred.
The overall tone is modern and direct, with a calm neutrality that still feels approachable. Its weight and broad stance give it confidence and visibility, making it feel dependable rather than delicate or decorative.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and impact. It aims to deliver a balanced, no-nonsense voice with enough roundness to stay friendly while remaining visually strong in display sizes.
The design maintains a consistent, engineered feel across uppercase, lowercase, and figures, with minimal idiosyncratic detailing. Round characters stay smooth and full, while straighter forms keep crisp edges, helping the font hold up well in dense settings like headings or short copy blocks.