Sans Normal Ekgim 3 is a very light, wide, high contrast, italic, normal x-height font visually similar to 'Ponzu' by Mint Type (names referenced only for comparison).
Keywords: fashion headlines, magazine titling, luxury branding, beauty packaging, poster typography, fashion, editorial, refined, airy, dramatic, editorial elegance, luxury tone, display emphasis, modern refinement, hairline, calligraphic, elegant, sleek, fluid.
A hairline, high‑contrast italic with sculpted curves and tapering stroke endings. The forms lean with a consistent slant and show a calligraphic stress: thin connectors and needle‑fine terminals paired with slightly firmer downstrokes. Counters are open and round, with generous spacing and a flowing rhythm that keeps even narrow letters from feeling cramped. Uppercase shapes stay clean and modern while still showing subtle modulation; the lowercase adds more movement through curved joins, looped descenders, and soft entry strokes.
Best suited to display settings where its fine strokes and high contrast can be appreciated: fashion and lifestyle headlines, magazine features, lookbooks, and luxury or beauty branding. It also works well for elegant posters, invitations, and short pull quotes where an italic, high-style voice is desired.
The overall tone is refined and fashion-forward, projecting a sense of luxury and delicacy. Its crisp contrast and airy color feel modern and poised, with a dramatic, editorial flair that suggests premium branding and sophisticated layouts.
The design appears intended to deliver a contemporary, high-fashion italic voice with crisp contrast and a smooth, calligraphic flow. It prioritizes elegance and visual drama over utilitarian text robustness, emphasizing graceful curves, sharp tapers, and a polished editorial rhythm.
The numerals mirror the same hairline contrast and italic cadence, with elegant curves and light horizontal strokes (notably in 2, 5, and 7). At small sizes the extremely thin strokes and sharp tapers may fade, while at larger sizes the nuanced modulation and graceful silhouettes become the main feature.