Serif Flared Ushu 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Remoto' by JAM Type Design, 'Dylan Copperplate' by Wiescher Design, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, packaging, literary, classic, refined, warm, text clarity, editorial tone, classic authority, distinctive serif character, bracketed, flared, calligraphic, open apertures, oldstyle figures.
A serif typeface with subtly flared stems and bracketed serifs that taper into crisp wedge-like endings. The letterforms show moderate contrast with smooth, calligraphic modulation, giving curves (C, O, S) a polished, controlled rhythm. Proportions lean broad with generous counters and open apertures, supporting clear word shapes in text. Numerals appear oldstyle, with varied heights and a more text-oriented flow rather than rigid lining uniformity.
Well-suited to long-form reading in books and editorial layouts, where the open counters and steady rhythm help maintain clarity. It also performs convincingly in display settings—headlines, pull quotes, and brand marks—when a classic serif voice with refined, slightly flared detailing is desired.
The overall tone is bookish and editorial, projecting a composed, traditional voice with a touch of warmth. Its flared details and gently modeled strokes add a crafted feel that reads as established and trustworthy rather than purely mechanical.
The design appears intended to blend traditional serif readability with a more sculpted, flared-stem character, offering an editorial workhorse that still feels distinctive in branding and titling. Its moderated contrast and generous internal space suggest a focus on comfortable text setting alongside confident display use.
The italic is not shown, but the roman exhibits a consistent serif grammar across caps and lowercase, with slightly lively terminals that keep large sizes expressive. Round letters stay sturdy and even, while diagonals (V, W, X, Y) feel sharp and deliberate, contributing to strong headline presence without looking harsh.