Script Atlab 7 is a very bold, very narrow, medium contrast, upright, short x-height font.
Keywords: posters, logotypes, packaging, headlines, signage, playful, retro, whimsical, lively, handmade, expressiveness, vintage flavor, hand-lettered feel, display impact, brushy, rounded, swashy, bouncy, inky.
A heavy, brush-like script with compact proportions and an energetic, irregular rhythm. Strokes show a calligraphic brush feel, with rounded terminals, tapered entries, and frequent teardrop-like joins that imply pen pressure. Letterforms lean mostly upright but bounce along the baseline, with occasional extended swashes and looped structures that create a lively silhouette. Counters are tight and shapes are simplified in places, giving the face a dense, inky texture in text while still preserving distinct letter identities.
Best suited to display settings where personality is the priority—posters, branding marks, product packaging, menu headers, and short promotional lines. It performs especially well at larger sizes where the brush modulation and swashy details can be appreciated, and where tight, bold word silhouettes help pull focus.
The overall tone is upbeat and expressive, blending a vintage show-card sensibility with a casual, hand-painted charm. Its bold, curvy forms read as friendly and theatrical rather than formal, giving headlines a spirited, attention-getting voice.
The design appears intended to evoke a bold hand-lettered brush script for expressive display typography, prioritizing charm, motion, and visual punch over strict regularity. It aims to provide a ready-made sign-painting/handwritten flavor that feels crafted and animated in headlines and branding.
Spacing and widths vary noticeably from glyph to glyph, reinforcing the handcrafted feel. Some capitals feature prominent entry strokes and decorative turns that can dominate at large sizes, while the lowercase stays more compact and rhythmic for word shapes.