Sans Normal Unnur 12 is a very light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, headlines, packaging, lookbooks, elegant, airy, modern, refined, sophistication, minimalism, premium branding, contemporary clarity, delicate, clean, minimal, crisp, graceful.
A delicate, monolinear sans with gently modulated curves and a consistently light stroke. Proportions are slender with generous counters and ample internal whitespace, creating a quiet, open texture in text. Terminals are clean and mostly straight-cut, while rounds (C, O, Q, e, o) are smooth and carefully balanced against the straighter verticals. The lowercase shows a two-storey a and g, a compact, tidy e, and ascenders/descenders that read long enough to add elegance without becoming fussy; numerals follow the same thin, refined construction.
Well suited to headlines, subheads, and short-to-medium editorial text where a refined, high-end voice is desired. It also fits branding systems that need a clean, luxurious impression—such as beauty, fashion, hospitality, and premium product packaging—especially when used with generous tracking and whitespace.
The overall tone is poised and understated, leaning toward contemporary sophistication rather than friendliness. Its lightness and restrained geometry give it a premium, fashion/editorial feel with a calm, airy rhythm.
The design appears intended to provide a minimalist, contemporary sans with a couture-like light touch—prioritizing elegance, clarity, and modern restraint for display-led typography and refined brand expression.
At larger sizes the fine detailing and open forms read particularly well, and the spacing appears tuned to preserve clarity despite the thin strokes. The design favors smooth continuity and even color over overt personality cues, making it feel polished and controlled.