Script Yidun 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: packaging, posters, branding, headlines, quotes, lively, casual, friendly, retro, expressive, brush lettering, informal warmth, display emphasis, personal tone, brushy, slanted, rounded, bouncy, looping.
A slanted brush-script with rounded terminals and a smooth, continuous stroke feel. Letterforms show a bouncy baseline rhythm and compact lowercase proportions, with small counters and teardrop-like joins that suggest a marker or brush pen. Uppercase characters are more gestural and decorative, mixing open curves with occasional angular notches, while the lowercase stays relatively compact and quick. Numerals follow the same handwritten logic, with simplified shapes and soft curves that keep the set visually cohesive.
Well-suited for short to medium display copy such as packaging labels, posters, event promos, social graphics, and brand marks that want an informal handwritten voice. It can also work for pull quotes and subheads where a lively, personal tone is desirable, especially at larger sizes.
The font conveys an upbeat, informal energy that feels personal and conversational. Its brisk slant and springy shapes add motion and warmth, giving text a friendly, approachable tone with a mild vintage brush-lettering flavor.
Likely designed to emulate fast, confident brush lettering in a clean digital form, prioritizing momentum and personality over strict calligraphic precision. The goal appears to be a versatile display script that reads easily while retaining a spontaneous, hand-drawn character.
Stroke endings are typically rounded and slightly tapered, and many letters include small entry/exit flicks that help words flow. Spacing appears naturally variable, contributing to an organic handwritten texture, while still maintaining consistent overall rhythm across longer lines.