Sans Normal Diduh 9 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, casual, approachable, clean, legibility, approachability, everyday use, modern clarity, rounded, open apertures, soft corners, monoline, humanist.
A clean, rounded sans with monoline strokes and gently softened joins. Curves are broad and open, giving letters airy counters and clear apertures (notably in forms like e, c, and s). Terminals are mostly plain and slightly tapered by curvature rather than sharp cuts, while verticals stay steady and even. Overall proportions feel balanced and readable, with a mildly humanist rhythm and subtle irregularity that keeps the texture from feeling rigidly geometric.
Well-suited to interface copy and product experiences where clarity and a friendly voice matter, as well as branding and packaging that benefit from a modern, approachable sans. It should also work for short-to-medium editorial passages, captions, and signage where open shapes and even spacing support quick reading.
The tone is approachable and contemporary, leaning friendly rather than technical. Its rounded construction and open forms create a relaxed, conversational feel that still reads as tidy and organized.
The design appears intended as a general-purpose sans that balances neutrality with warmth. By combining simple, monoline construction with rounded, open forms, it aims to stay highly legible while projecting a casual, contemporary personality.
The glyph set shows consistent stroke behavior across caps, lowercase, and numerals, with smooth circular bowls and uncomplicated construction. Numerals match the letterforms’ rounded logic, helping maintain an even typographic color in mixed text.