Sans Normal Pemek 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Brahma Rounded' by Tall Chai and 'Rohyt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, bold, retro, cartoon, attention-grabbing, approachability, display impact, retro charm, rounded, bouncy, chunky, soft corners, informal.
A heavy, rounded sans with broad proportions and compact counters. Strokes are consistently thick and smooth, with softened corners and gently bulging curves that create a slightly uneven, hand-formed rhythm. Terminals are blunt and friendly rather than sharp, and many joins feel subtly pinched or tapered, adding character without becoming decorative. Letterforms favor simple geometry—round bowls, wide stems, and open apertures—producing a sturdy, high-impact texture in text and display settings.
Best suited to headlines, posters, and short bursts of copy where impact and friendliness matter. It also fits packaging, logo/wordmark work, and upbeat branding systems that benefit from a soft, chunky sans. For long-form reading, its heavy color and tight internal space will generally work better at larger sizes with generous spacing.
The overall tone is upbeat and approachable, with a buoyant, cartoon-like energy. Its chunky shapes and soft edges lean toward a retro, snackable headline feel rather than a formal or technical voice. The slight wobble in stance and curvature keeps it casual and personable.
The design appears intended to deliver maximum visual presence while staying warm and accessible, using rounded geometry and consistent stroke weight to produce a bold, easy-to-read display voice. Subtle irregularities suggest an aim for personality and charm over strict neutrality.
Uppercase and lowercase maintain a consistent, stout silhouette, with lowercase forms that read clearly at larger sizes and a single-storey ‘a’ and ‘g’ that reinforce the informal character. Numerals are equally weighty and rounded, matching the letterforms for cohesive signage-style setting.