Slab Square Sama 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Graublau Slab Pro' by FDI, 'FF Kievit Slab' by FontFont, 'Orgon Slab' by Hoftype, 'CamingoSlab' by Jan Fromm, 'Multiple' by Latinotype, and 'Brava Slab' by Rafael Jordan (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, editorial, sturdy, authoritative, industrial, collegiate, impact, readability, heritage, utility, bracketed serifs, blocky, compact, ink-trap-like.
A sturdy slab-serif with heavy, square-ended serifs and a generally even stroke weight. The forms are compact and upright, with broad, flat terminals and slightly bracketed joins that soften the slabs without turning them into traditional book serifs. Counters are relatively open for the weight, and curves (notably in C, G, O, and e) are rounded but kept taut, giving the design a controlled, engineered feel. Lowercase shows a robust, workmanlike construction with a two-storey g and firm shoulders, while numerals are wide and solid with consistent serif treatment.
Well suited to headlines, decks, and pull quotes where a firm presence is needed, as well as branding for rugged or heritage-leaning products. Its sturdy slabs and even strokes also work well for wayfinding and labeling applications where clarity and authority matter.
The overall tone is confident and no-nonsense, evoking traditional newspaper headline strength and utilitarian signage. It reads as dependable and institutional, with a hint of vintage print character that keeps it from feeling purely geometric or modernist.
The design appears intended to deliver high-impact readability with a distinctly slab-serif voice—combining bold, flat-ended terminals with controlled proportions to create a practical, print-forward typeface for attention-grabbing text.
The letterforms maintain strong horizontal emphasis through prominent slab serifs, producing a steady baseline rhythm and dense typographic color. In longer settings, the weight and compact proportions create a punchy texture that favors display sizes and short blocks of copy where impact is desired.