Sans Normal Arrik 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Transforma' by Fontfabric, 'Creata' by Ivan Petrov, and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, clean, neutral, modern, technical, corporate, utility, legibility, neutrality, modernity, clarity, geometric, open apertures, even rhythm, crisp, unadorned.
This sans serif shows sturdy, even stroke widths with smooth, geometric rounding and clean joins. Curves lean toward circular and elliptical construction, while straight strokes stay flat and decisive, creating a stable, consistent texture in text. Counters are generally open and generous, and the overall fit feels roomy, supporting clear separation between letters. The numerals follow the same straightforward construction, with simple, legible forms that align well with the alphabet’s proportions.
It works well for interface copy, dashboards, and product surfaces where consistency and fast scanning matter. The wide, open construction also suits signage and wayfinding, as well as reports, slide decks, and general editorial layouts that benefit from an even, modern typographic color.
The tone is restrained and professional, emphasizing clarity over personality. Its geometry and even color give it a contemporary, dependable feel suited to information-forward design.
The design appears intended as a versatile, general-purpose sans that prioritizes neutrality and legibility. Its geometric underpinnings and open forms suggest a goal of producing a contemporary workhorse face that remains clear in both short labels and longer passages.
The shapes maintain a calm, predictable rhythm across mixed-case text, with rounded letters and straight-sided forms balancing well. In the sample paragraph, the font holds up at larger sizes with a smooth, uniform appearance and minimal visual noise.