Serif Normal Poloy 2 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Periodico' by Emtype Foundry, 'Quador' by Fontador, 'Candide' and 'Contane Text' by Hoftype, and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, classic, stately, dramatic, formal, impact, authority, tradition, premium feel, print display, bracketed, beaked, ball terminals, crisp, weighty.
A weighty serif with sharply defined, high-contrast strokes and pronounced bracketed serifs. The letterforms show a broad, confident stance with generous widths and compact internal counters that create a dense typographic color. Terminals are crisp and often slightly beaked, while curves transition quickly into thick stems, reinforcing the punchy contrast. Lowercase forms are sturdy and traditional, with a double-storey a and g, a compact e, and a heavy, centered stress that reads clearly at display sizes.
Best suited to headlines, mastheads, and editorial display where its dense color and contrast can be appreciated. It also works well for branding and packaging that needs a traditional, premium voice, and for title treatments where strong serifs and sharp terminals help create instant impact.
The overall tone is authoritative and traditional, with an editorial confidence that feels suited to established institutions. Its strong contrast and dense rhythm add drama and seriousness, giving headlines a commanding, formal presence.
The design appears intended to deliver a conventional serif voice with heightened contrast and weight for attention-grabbing display use. It emphasizes clarity, authority, and a classic print sensibility while maintaining a clean, upright structure for straightforward reading in larger sizes.
The numerals and capitals carry a poster-like solidity, and the bold stroke joins and sharp corners keep the texture crisp in large settings. The combination of wide proportions and tight counters makes the type feel emphatic and attention-forward, especially in all-caps and short lines.