Sans Superellipse Ubbes 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Ultimatum MFV' by Comicraft, 'Helvegen' by Ironbird Creative, 'Beachwood' by Swell Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: posters, packaging, headlines, signage, labels, industrial, retro, sturdy, utilitarian, playful, display impact, industrial feel, tactile character, geometric clarity, compact economy, squared, rounded corners, condensed, chunky, stencil-like texture.
This typeface is built from compact, rounded-rectangular forms with softened corners and mostly straight-sided bowls and counters. Strokes are heavy and consistent, producing a dense, blocky texture, while subtle edge wobble and occasional ink-like roughness keep the outlines from feeling perfectly mechanical. Curves tend to resolve into squared arcs, giving letters like O, C, and G a superelliptical, boxy rhythm. Terminals are blunt and horizontal/vertical, apertures are relatively tight, and many counters (including in a, e, o, and 8) read as squarish, reinforcing the geometric, condensed presence.
It performs best in short to medium display settings where its compact, blocky silhouettes and rounded-rectangular construction can lead the composition—posters, packaging, labels, and bold UI or wayfinding-style signage. It can also work for branding systems seeking a sturdy, retro-industrial tone, especially when set with generous tracking and clear hierarchy.
The overall tone feels rugged and workmanlike, with a vintage industrial flavor—like painted lettering, rubber stamps, or cut vinyl—tempered by friendly rounded corners. Its sturdy geometry and slightly imperfect edges add a casual, hands-on character that can read as both retro and playful depending on color and layout.
The design appears intended to deliver a condensed, geometric sans with rounded-rectangle DNA and an intentionally tactile finish, balancing engineered structure with a hint of handmade imperfection. The goal seems to be strong display impact and quick recognition, with consistent, modular forms that feel suited to practical, graphic applications.
The uppercase set appears particularly monoline and architectural, while the lowercase maintains the same squared construction, keeping a consistent voice across cases. Numerals are similarly boxy and compact, with strong internal shapes that stay legible at display sizes. The texture created by minor irregularities becomes more noticeable as size increases, adding character without turning into full distressed type.