Sans Normal Joroy 10 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa and 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, event promos, sporty, energetic, retro, confident, playful, impact, motion, attention, branding, display, slanted, rounded, soft corners, ink-trap-like, bulky.
A heavy, right-slanted sans with broad proportions and rounded, softly tapered terminals. Strokes show pronounced modulation that creates bright internal counters and sharp triangular joins, giving the letters a cut, sculpted look rather than a uniform marker feel. Curves are full and slightly squashed, with compact apertures and sturdy bowls; diagonals and joins are crisp, and several forms show small notch-like cut-ins at intersections that add bite and improve separation at large sizes. Numerals follow the same chunky, slanted construction with clear, high-contrast interiors.
Best suited to short-to-medium display settings where the bold texture and slanted motion can lead the composition—posters, event titles, sports-themed branding, packaging callouts, and attention-grabbing editorial headings. It will be most effective at larger sizes where the sculpted joins and tight apertures remain clear.
The overall tone is punchy and extroverted, mixing a sporty headline attitude with a slightly nostalgic, display-forward flair. Its slant and strong modulation make it feel fast and emphatic, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a sense of speed and momentum, pairing rounded, friendly shapes with sharpened joins and strong stroke modulation to keep large headlines energetic and distinctive.
Spacing appears designed for impact: letters sit wide with substantial presence, and the dense black shapes produce strong word silhouettes. The slant is consistent across caps, lowercase, and figures, and the rhythm relies on alternating broad curves and sharp joins for a lively texture.