Sans Other Guso 2 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, art deco, futuristic, industrial, architectural, poster-ready, distinctiveness, modularity, retro-future, signage feel, impact, stencil-like, segmented, geometric, monoline, modular.
A heavy, geometric sans with monoline construction and soft, rounded outer corners set against crisp vertical and horizontal terminals. Many glyphs are built from modular, blocky shapes that are split by narrow vertical cuts, creating a segmented, stencil-like rhythm through counters and bowls. The overall texture is dense and high-impact, with consistent stroke mass and simplified interiors that favor bold silhouettes over delicate detail. Letterforms lean on circles and rectangles, producing a tightly unified, engineered look in both uppercase and lowercase, with numerals matching the same split-structure logic.
Best suited to display applications where its segmented structure can read clearly: posters, striking headlines, brand marks, packaging titles, and environmental/signage-style graphics. It can also work for short editorial pull quotes or campaign lines when set with generous size and spacing.
The segmented geometry gives the face a distinctly Art Deco-meets-sci‑fi tone: assertive, mechanical, and stylishly retro-futurist. It reads as confident and display-forward, with an industrial signage energy that feels constructed rather than handwritten or humanist.
The design appears intended to deliver a bold, modular identity with a distinctive internal cut system—evoking stencil construction and Deco-era geometric lettering while keeping a clean sans foundation. The goal seems to be maximum silhouette impact and a recognizable pattern texture across words.
The repeated vertical notches act as a signature motif, adding internal rhythm but also reducing open counters, which can make longer text feel compact and pattern-like. In large sizes the cuts become a decorative feature; at smaller sizes they may visually fill in, so spacing and size choice will strongly affect clarity.