Sans Normal Adkop 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Leto Text Sans' by Glen Jan, 'Telder HT Pro' by Huerta Tipográfica, 'Alergia Grotesk' by Machalski, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, modern, clean, technical, dynamic, neutral, clarity, modernization, forward motion, systematic design, neutral emphasis, oblique, geometric, rounded, crisp, open counters.
A clean oblique sans with a geometric backbone and smooth, rounded curves. Strokes stay even and steady, with crisp terminals and minimal stroke modulation, giving the letterforms a consistent, engineered feel. Proportions are balanced with a moderate x-height and open counters; rounded forms like O/Q/C are near-circular while straight-sided letters keep a taut, slightly forward-leaning rhythm. The lowercase shows a single-storey a and g, a compact t, and a straightforward dot on i/j, reinforcing the simplified, contemporary construction.
Works well for UI labels, product branding, and contemporary headlines where a clean oblique voice is desired. The open shapes and even color also support short-to-medium text in presentations, posters, and signage, especially when a modern, forward-leaning emphasis is useful.
The overall tone is modern and matter-of-fact, with an energetic forward slant that suggests motion without becoming expressive or decorative. It reads as confident and efficient—more utilitarian than friendly—suited to contemporary interfaces and brand systems that want a clean, progressive voice.
Likely designed as a contemporary oblique companion for a neutral sans system—prioritizing clarity, consistent construction, and a subtly dynamic stance. The simplified single-storey forms and geometric rounds suggest an intention to stay minimal and functional while still feeling current.
The numerals and capitals maintain the same geometric logic as the lowercase, with clear differentiation between similar shapes and generous internal space that helps legibility. In text, the oblique angle and firm curves create a steady, slightly accelerated texture that stays orderly at larger sizes.