Slab Square Hihy 3 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, friendly, assertive, editorial, collegiate, impact, nostalgia, approachability, clarity, display, chunky, rounded, soft, sturdy, compact serifs.
A heavy, display-oriented slab serif with broad proportions and mostly even stroke weight, punctuated by short, squared slabs and small bracket-like notches at joins. The letterforms favor rounded bowls and open counters, with a steady rhythm and generous internal space for the weight. Terminals are predominantly flat and blunt, while curves (C, G, S, O) stay smoothly circular, creating a softened feel against the blocky serifs. Numerals are robust and simplified, matching the compact, sturdy construction of the capitals and the low-contrast lowercase.
Best suited to headlines, posters, and short copy where a strong, vintage-leaning slab presence is desirable. It works well for branding and packaging that need a friendly but authoritative voice, and for signage or labels where sturdy shapes and clear counters help maintain clarity at a glance.
The overall tone is confident and approachable, blending a vintage, print-era voice with a slightly playful softness from the rounded curves and compact slabs. It reads as sturdy and emphatic without feeling sharp or formal, giving it a warm, nostalgic energy suited to bold messaging.
The design appears intended to deliver bold, high-impact typography with a classic slab-serif backbone, softened by rounded forms for approachability. It prioritizes punchy presence and consistent texture in display settings, while keeping counters open enough to remain usable for brief passages.
At text sizes the dense weight and short serifs create a strong texture, while in larger settings the distinctive slab detailing and rounded geometry become the main character. The lowercase maintains a solid, readable silhouette, and the overall spacing feels built for impactful lines rather than delicate typographic color.