Sans Superellipse Gurej 1 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, sportswear, technology, ui display, futuristic, sporty, techy, dynamic, friendly, modernization, speed cue, softened tech, display impact, rounded, soft corners, oblique, geometric, compact counters.
A rounded, oblique sans with broad proportions and a smooth, superelliptical construction. Strokes are consistently heavy with minimal modulation, and terminals are softly squared rather than fully circular, giving letters a machined, molded feel. Curves are generous and corners are radiused throughout; counters tend toward rounded-rect shapes, and joins stay clean and simplified. The lowercase follows the same geometry with single‑storey forms and open, straightforward structures, while the figures are wide and sturdy with rounded corners and stable footing.
Best suited to display sizes where its rounded-square details and forward slant can carry personality—headlines, logos, product branding, packaging, and sports or automotive-style graphics. It can also work for UI and on-screen labels when set large enough to preserve the compact counters.
The overall tone is fast and contemporary, blending a friendly softness with a streamlined, high-tech attitude. Its italic slant and rounded-square geometry suggest motion and modern product design, making it feel energetic without becoming aggressive.
The design appears intended to deliver a modern, motion-forward voice using broad proportions, softened geometry, and simplified letterforms. It prioritizes impact and a cohesive futuristic silhouette, aiming for a balance between approachability and a sleek, engineered look.
Spacing reads even and deliberately roomy for such heavy strokes, helping counters stay legible in tight shapes. The design emphasizes consistency of curvature and corner radius across caps, lowercase, and numerals, creating a cohesive, system-like rhythm in words and lines of text.