Sans Normal Ohlig 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logotypes, playful, friendly, punchy, retro, approachability, high impact, playful display, retro flavor, rounded, bubbly, soft corners, chunky, cartoonish.
A heavy, rounded sans with compact, chunky shapes and softly blunted terminals. Curves are broadly circular with generous bowls, while straight strokes stay thick and even, giving the design a solid, poster-like color on the page. Counters are relatively small and apertures tend to be tightened, producing a dense texture at text sizes. Overall spacing and forms feel slightly irregular and hand-drawn in spirit, with subtle wobble and varied silhouettes that keep the rhythm lively rather than strictly geometric.
Best suited to headlines, posters, packaging, and other high-impact display work where the thick strokes and rounded forms can be appreciated. It can also support playful brand identities, event titles, and short callouts, especially when a friendly, retro-leaning voice is desired.
The tone is warm and approachable, with a humorous, informal energy that reads as upbeat and extroverted. Its bold, rounded forms suggest a retro-pop sensibility that feels suited to fun messaging and friendly branding rather than formal communication.
The design appears intended to deliver maximum legibility and personality at display sizes through heavy strokes, rounded construction, and a deliberately informal rhythm. Its softened geometry and compact counters aim for a welcoming, fun presence that stands out quickly in branding and promotional contexts.
At larger sizes the shapes look confident and characterful, but the tight counters and heavy joins can make long passages feel compact. The figures match the same chunky construction, with round forms that visually align well with the letters for display settings.