Serif Normal Pime 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, dramatic, refined, fashion, editorial impact, brand elegance, display clarity, modern classic, didone-like, bracketed, hairline, ball terminals, calligraphic.
A high-contrast serif with sculpted, tapered strokes and crisp hairline connections. The letterforms show strong vertical stress, sharp triangular/bracketed serifs, and pronounced thick–thin transitions that create a sparkling rhythm in text. Curves are generously rounded yet tightly controlled, with small ball terminals and pointed joins adding a cut, elegant finish. Uppercase proportions feel broad and commanding, while the lowercase maintains clear counters and a steady, readable x-height for a display-leaning text serif.
Best suited to headlines, decks, pull quotes, and other display roles where its contrast and detailing can be appreciated. It also works well for magazine identities, luxury branding, and premium packaging, and can serve as an elegant text companion when sizes and reproduction conditions preserve its hairlines.
The overall tone is polished and theatrical, balancing classical bookish structure with fashion-forward sharpness. Its contrast and fine detailing lend a sense of prestige and formality, making it feel at home in high-end editorial settings. The forms read as confident and refined, with a slightly dramatic flair in large sizes.
The design appears intended to deliver an elevated, modern-classic serif voice: wide, authoritative caps paired with a readable lowercase, and a strong contrast profile that signals sophistication. Its consistent stroke modulation and crisp terminals suggest a focus on editorial impact and upscale branding versatility.
Numerals follow the same contrast logic, with lively curves and delicate hairline turns that suit headline use. At smaller sizes, the thinnest strokes and tight apertures may require mindful spacing and sufficient print/screen rendering to keep the design from appearing fragile.